Digital Media and Technology: The Impact on Media Workers







With digital media and new technology, media workers are seeing their responsibilities shift with each change. With technology such as phones and social media, media workers are seeing fewer job necessities and fewer jobs (Lareau, 2010). There are fewer jobs for video and audio technicians because much of news is done with social media and short videos that can be recorded with more advanced cameras that do not require an entire crew (Lareau, 2010). Of course, this does not mean there is no need for these individuals but the need for them is decreasing as technology advances, which poses problems for the specialized media job market. Entry into this job market is becoming increasingly difficult, as a result. Also, "citizenship journalism" is making the need for reporters less because, again, technology such as phones and the internet make it easier for just about anyone to report on a given topic (Lareau, 2010). This is not to say that there are no reporters but there is less of desire for reporters who have gone to school or have extensive experience because just about anyone can gain media reporting experience, and depending on the level of success they have, it is likely the content is usable by other media sources, thus, reducing the need for reporters to go out report on stories. Many news sources are able to reach out to individuals who have recording certain events and obtain the audio or video by some kind of agreement with the original owner of the content.


The video about features Rob Orchard who discusses the media revolution and how media has taken steps backward from their original governing rules for creating and disseminating content. He also discusses how jobs have decreased in the media industry.


Additional Information:



https://www.pewresearch.org/fact-tank/2019/07/09/u-s-newsroom-employment-has-dropped-by-a-quarter-since-2008/

Resources:



Lareau, L. (2010). The impact of digital technology on media workers: Life has completely changed. Ephemera: Theory & Politics in Organization, 10(3/4), 522–525. Retrieved from https://search-ebscohost.com.ezproxy.snhu.edu/login.aspx?direct=true&db=bsu&AN=62639708&site= eds-live&scope=site


Orchard, R. (2014). The slow journalism revolution. TEDx Talks. Retrieved from https://www.youtube.com/watch?v=UGtFXtnWME4

 


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